Sheffield’s £8million boost from Women’s Euro 2022

Sheffield has benefitted from an £8.3million boost to the local economy after hosting the UEFA Women’s EURO 2022 tournament, a study shows.

The city hosted three group fixtures and the semi-final which saw England between Sweden 4 - 0. 

Every city centre hotel was fully booked and succeeded in “broadcasting the city across the world”.

Councillor Martin Smith said: “When we bid for events like UEFA Women’s EURO, we’re making a huge commitment on behalf of the city, and some people wonder why we do it. Well, here’s eight million reasons.”

A resident’s survey showed that 95% of those surveyed locally were supportive of future major sports events being held in Sheffield.

During the tournament, new attendance records were made, including the highest attendance for a non-host nation fixture - twice - and the highest-ever semi-final attendance.

Councillor Smith, Chair of the Economic Development and Skills committee, said: “We couldn’t be happier or prouder to have been a part of this and achieving such a significant boost to our local economy, more than double what we had hoped for, makes it even sweeter.”

Councillor Martin Smith said the tournament had inspired "many women to get into football either playing, coaching, refereeing or just watching for the fun of it"

Ben Ward, Host City Lead at the FA, said: “Sheffield was an incredible host across its four games, welcoming fans not only from the UK and Europe but from across the world. The city came alive.”